View all available items by
BRAND NAME 
or

PRODUCT TYPE
Part Number, Model or Brand:
Search

Search

Sales & Technical Support

 If you need help placing an order, have a question, concern or feedback for us we'd like to hear from you.

1(800)238-6672.
We are available Monday - Friday 8:00am - 5:00 pm CST with free technical support for customers.

We proudly accept all major credit cards, PayPal or wire transfer and take orders online or over the phone.
Accepting Payment Methods

We also accept PayPal
In addition to all major credit cards, wire transfer or check. If you would prefer alternative payment options we'd like to discuss it.
Now Accepting PayPal

CFO OF THE YEAR 2010

CFO OF THE YEAR 2010

CFO OF THE YEAR 2010
centro cfo of the year memphis business journal
Friday, October 22, 2010
David Forell, vice president and CFO of Centro Inc., won in the $10 million to $50 million category. Forell and partner Mike Gallagher purchased Centro, a distributor of flow control products, in 2001.

In addition to his employees, Forell thanked his wife “who asked me nine years ago why not buy a company in Memphis instead of moving from Memphis.”

Other finalists in the category were Paulo Aur, CFO and COO for American Paper Optics LLC; Jeff Bailey, CFO and senior associate, Hnedak Bobo Group Inc.; and Annelle Hochhauser, CFO, Interactive Solutions Inc.

VITALS
What company does: Centro is a distributor of flow control products.

Your role: I own 50 percent of the company. My role is to handle non-sales functions such as accounting, warehouse, purchasing, health and business insurance, data processing, bank relations and operations.

Background: B.S. in Business Administration and MEA from Northwestern University. I began my career with Arthur Andersen & Co. in Chicago. I worked for Marshall Field & Co. and the U.S. division of the British American Tobacco Co. before becoming CFO of Hutzler Brothers Department Stores in Baltimore at age 36. I came to Memphis as CFO of Catherine''s Stores Corp. and was there for 13 years. My partner, Mike Gallagher, and I purchased Centro Inc. in 200l.

Age: 62

BIG PICTURE
How's business?: Very good. We have recovered nicely from problems we faced in early 2009 when three of our large customers went into Chapter 11. This caused my partner and me to take a 10 percent salary reduction and to reduce our employees'' salaries by 5 percent. We recovered in the latter half of 2009 and were able to repay the salary reductions in December. We recently restored the pay cut as well as most of the benefit reductions.

Biggest challenge at the moment: To continue the momentum built over the past few months

What will change in the next year?: We continue to expand our product offering and we have added two outside sales people. Overall we are bullish on the amount of manufacturing activity we are seeing in our served geography.

How do you measure success?: As with most businesses, we measure success by our profitability. However, profits allow us to provide our employees with benefits, profit sharing and pay increases so a portion of our success measurement is improving our employees'' lives and their personal financial growth.

BUSINESS MOVES
Biggest business strength: Experience and enthusiasm of our employees

Biggest business weakness: Our enterprise data processing system is outdated. It is difficult for us to justify the cost of a new system when we have over 600 man-years of experience with the current system.

Biggest risk: First is that our software provider will stop supporting our current enterprise data processing system. Second is that larger competitors may move into our territory.

Biggest mistake: Our biggest mistakes have been hiring related. We have had to terminate two people who took advantage of us by taking money they were not entitled to. In addition, we have had to terminate some poor performing sales people that we hired.

Most strategic move: Adding pumps and seals to our product mix.

Turning point: When my partner and I first acquired this business, the first three months'' results were terrible. To turn the business around, we revamped the pay structure to make a larger portion of everyone''s pay commission or performance based.

Biggest worry: Who will run this business long term. We have a large number of employees who are over 50years old and I am concerned about replacing their experience and expertise.

WORK ROUTINE
Most challenging task: Managing the various personalities within the company

Favorite task: Evaluating prospective acquisitions

Least favorite task: Doing semi-monthly payroll

Source of support in a business crisis: I first look to my partner, Mike Gallagher.

DREAMS
Key goal to achieve: When my partner and I bought this business 10 years ago, our plan was to grow the company to $20million in five year and $40 million in 10years. We achieved the former goal. With the recession it looks like we will not make the latter goal, but we have another year to go.

What''s in the short-term future?: We hope to assimilate another company or two into Centro.

Five-year plan: To exit Centro by selling my share to my partner and moving into retirement.

First choice for a new career: It would involve sports. Once I determined I did not have talent to play, I was interested in being a sports writer or announcer.
Congratulations Mr. Forell! CFO of the Year

Congratulations Mr. Forell! CFO of the Year

David Forell, vice president and CFO ofCentro Inc., won in the $10 million to $50 million category. Forell and partner Mike Gallagher purchased Centro, a distributor of flow control products, in 2001.  In addition to his employees, Forell thanked his wife “who asked me nine years ago why not buy a company in Memphis instead of moving from Memphis.”
" Our mission is to be regarded by our customers and community as the best supplier of automation & control product solutions to industry. "
About Us  ·  Blog  ·  Brands  ·  Contact Us  ·  Directory  ·  Divisions  ·  FAQ  ·  Locations  ·  Newsletter Registration  ·  Press Releases  ·  Products  ·  Privacy Policy  ·  Request for Quotation  ·  Return Policy  ·  Shipping Policy  ·  Site Map  ·  Territory Map  ·  Videos
3315 Overton Crossing, Memphis, TN 38127, Toll Free Phone: 800-238-6672 Email: Click Here
WARNING!
Improper selection or use of products featured on this website can cause death, serious injury or property damage. It is important that you analyze all aspects of your application, and review the information concerning the product with your engineering staff. Due to the variety of operating conditions and applications for these products, the user, through its own analysis and testing, is solely responsible for making the final selection of the products, and assuring that all performance, safety and warning requirements of the application are met. The product described in thisWebsite application, including without limitation, product features, specifications, and options, are subject to change at any time without notice. Terms and Conditions.
© 2005-2020 Centro, Inc.®  Prices and offers subject to change. All product lines may not be available in all areas.